Pay Per Click Traffic Pays Dividends
There have been many articles written about me, especially going back a few years when I gained some measure of fame as a twelve year with my own web site design company. It’s kind of funny, because I had actually been doing that since I was eleven and had been paid for working on nearly twenty different sites before a local newspaper reporter had a slow day and wrote up a feature about me. That first article got picked up by the national papers and next thing I knew I was on talk shows and being featured in magazines and web profiles. It was what we’d now refer to as going viral.
Business has been good since those early days. I finished high school and spent a year sharpening my Java and Ajax skills. I’m still heavily involved in web site development, but one of the things I’ve learned as I’ve grown personally and professionally, am to understand my limitations. I do a good job of building quality web sites that are functional, attractive and reasonably priced. That’s what I’m good at. However, I am not a marketing guru. So when a company engages my services to create a new web site for them, what I cannot do is effectively optimize their site for search engines. Nor can I magically direct web traffic to their new site. I usually recommend a company engage an SEO firm to fine-tune my work, then hire a marketing firm to implement a pay per click program that will get them the traffic they want to see.
The site I built for my own company had not changed substantially from the day I first launched it. I made a few changes to address some early sloppy code (what do you expect from a twelve year old?) and I grudgingly dropped in a Flash intro, but that’s been about it. A few years ago, I hired an SEO consultant who did an awesome job of rewriting my content and that led to a significant boost in hits via visitors who reached my site from search engines. Earlier this year I decided I wanted to pull out the big guns and expand. This time I hired a marketing firm that researched key words which we bid on through Google AdSense and the exposure I gained through pay per click has massively increased traffic to the point where I can barely keep up with orders.
It’s like 2002 all over again.
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